For a long time online marketing and sales have been straightforward. Create a great product, invest in online advertising and see the orders roll in. With a little luck, you could repeat the process until the market told you to stop.
The digital marketing landscape has changed together with customer habits. Having a great product is no longer enough. Your customers want meaningful interactions across all channels. They want you to know them and care about their needs.
The bad news is, you cannot provide your customers with the level of service they expect. It’s impossible to send personalised messages to thousands of customers, or predict their needs before they occur.
That is unless you use marketing automation.
Why use marketing automation?
Marketing automation refers to technology designed to effectively market across multiple channels, and automate repetitive tasks. It redefined the way successful companies grow their revenues. Here’s why.
Marketing automation personalises your communications. Forget about reaching everyone with the same message. You can now track digital interactions across the entire customer journey, and automatically show personalised content at the right time.
Marketing automation is easily scalable. The bigger you grow and the more data you collect, the more effective your automated system becomes.
Most importantly, automation makes your business more effective. Reach thousands of people with relevant messages when and where it matters most. Automated funnels free up the time, money and people you need to grow your business.
After implementing marketing automation, one of my clients increased online sales by 1500% in six months. You could too.
Is marketing automation only for large companies?
Marketing automation used to be so complex that only Fortune 500 companies could afford it. Back then over 60% firms using marketing automation had revenue of $500m+. You needed heavy software and a team of consultants to make it stick.
Today there are 11 times more companies automating their marketing than four years ago. Even solo entrepreneurs can now let their lead generation machine run on autopilot.
Lean marketing automation tools like Autopilot and Instapage can get the job done on a budget. Simple automated tasks are easy to implement. They can even be built into sophisticated sequences that will make your campaigns smarter.
What can I automate?
Think of your day as a marketer. What are the most important items on your to-do list? If you’re like most people, it includes supporting customers, optimising content and generating leads for the sales team.
Which of those tasks could be automated? All of them! But just like with everything else, you have to start lean before scaling up.
At Automate we believe that automating lead generation can have the highest impact on your business.
B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. – Pepper Global “Marketing Automation Trends Report”
Here’s a simple automated lead generation flow:
1) Make sure you are getting consistent traffic. This can be done by automating your ad campaigns, or setting up smart inbound marketing.
2) Automate your lead generation by setting up high-converting landing pages. The pages can be automatically optimised through A/B testing.
3) Automatically score leads depending on their actions, and direct them into the right nurture funnel.
4) Nurture your leads with automated personalised content, changing their lead score along the way.
5) When the lead becomes qualified for sale, automatically forward it to the sales team. All you have to do now is close the deal.
I’m convinced! How do I set up lean marketing automation?
By now you should be excited to automate your online sales and marketing. We’ve created a Lean Marketing Automation e-book to help you get started!